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Bob Liff, Senior Vice President

Bob Liff is a former White House advance staffer for President Jimmy Carter who went on to become a key political reporter and columnist in New York City for New York Newsday and the Daily News, assigned primarily to City Hall and his native Brooklyn.

His extensive work covering economic development, land use disputes, politics, budgets, ethnic affairs, demographic trends, and the history of the city serves him well in understanding the needs of George Arzt Communications’ New York and national clients.

Bob has also been an adjunct professor at the Columbia University Graduate School of Journalism, teaching budding journalists how to cover local politics. He also hosts the CUNY Forum on CUNY-TV.

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